- Posted on in Jewellery
The story of Nalli is an eighty year old one spun in pure silk and vibrant colours; in vivid bridal dreams and exquisite womanly laughter; in tradition and in beauty. Established in 1928, from a small retail store opened by NalliChinnasamiChetty in Chennai, Nalli has grown into a silk and Kancheepuramsaree brand. Under the aegis of the grandson, NalliKuppuswamiChetti, the family-run enterprise has become a South Indian Icon.
Over the last eight decades, Nalli has become a name in silks – synonymous with quality, exquisite designs and reliability. Generations of satisfied patrons and a love of tradition have given Nalli reason to venture into the jewellery space. So that we might give our customers in gold what we have in silk – impeccable purity, exquisite craftsmanship and breathtaking designs.
The impressive 30,000 sq. ft. store, located at Nageswaran Road, opposite Panagal Park stands next to the landmark Nalli flagship store. The ground floor is dedicated to gold, while the basement showcases silver. The first floor exclusively features antique and ethnic collection along with diamond and platinum jewellery, respectively.
Tradition and modernity meld together to bring a collection that will delight and be cherished by everyone, regardless of age or background. The collection embraces antique, handcrafted nagas, bridal ensembles with long and short haarams, hip chains, vangi, or bajubhandi ,Special jadai, peacock sets with enamel, lightweight jewellery for working women and regular wear.
Backed by the 85 years of brand equity and global presence, NalliSarees and NalliJewellery look forward to taking this heritage of trust, quality and beauty to a wider audience, and thus pay homage to our eternal muse – the woman.